Organic visibility as business infrastructure
Most SEO fails because it's treated as a marketing tactic. We integrate it into how the business operates — content production, product development, sales enablement, and technical architecture.
The problem
The real problem
The SEO industry has a structural problem. Agencies sell audits and retainers. They deliver reports and recommendations. Then they wait for overworked internal teams to implement 20% of what was recommended.
Twelve months later, everyone wonders why the needle barely moved.
The problem isn’t the recommendations. It’s the operating model.
Approach
DNA-level integration
Strategic
Organic visibility as a board-level KPI. Revenue attribution. Competitive benchmarking. Market opportunity sizing.
Operational
SEO embedded in content workflows, development sprints, product launches, and sales enablement processes.
Tactical
Technical audits, content optimisation, link strategy, and performance monitoring. The visible work that most agencies stop at.
Contrast
Two operating models
External consulting approach
- Audit → recommendations → hope
- Monthly reports on traffic
- SEO as a marketing channel
- Recommendations ignored by dev team
- Success = rankings improved
- 12-month retainer, limited accountability
Our integrated approach
- Assessment → integration → ownership
- Revenue attribution dashboards
- SEO as business infrastructure
- SEO embedded in development standards
- Success = organic revenue grew
- 6-month minimum, clear accountability
Timeline
What the timeline looks like
Months 1–3
Assessment and quick wins
We audit your technical foundation, content ecosystem, and competitive landscape. Integration planning begins. Immediate fixes ship within weeks.
Months 3–12
Systematic integration
SEO embedded into content production, development workflows, and business operations. Compound growth begins.
Year 1+
Self-sustaining infrastructure
Organic becomes self-sustaining infrastructure. The team operates independently. We shift to strategic oversight and new opportunity identification.