The direction that scales
Strategic organic visibility for executives who've outgrown agencies, audits, and AI hype.
25 years of organic growth·Gamesys / Bally’s·Robert Half (19 countries)·KashFlow (acquired)·PE exit consulting
The landscape
Three shifts are rewriting organic visibility
Google is no longer the only answer engine
AI platforms now answer directly. Brands are being cited — or not — without users clicking through. Answer Engine Optimisation is the discipline that addresses this.
Bolt-on SEO has stopped working
SEO is infrastructure, not a channel. Companies integrating it into operations outperform those buying it as a service.
AI tools without AI operations is expensive experimentation
Every business bought AI tools. Almost none built the SOPs, quality controls, or training to use them properly. The gap between AI spending and AI results is an operations problem.
Clients
Who we work with
CMO / Marketing Director
“I need organic to actually work, not just report well.”
See how we helpCEO / Founder
“We bought the AI tools. Where are the results?”
See how we helpPE / VC Investor
“I need to know what organic visibility is actually worth before I sign.”
See how we helpC-Suite
“I keep hearing about AI search. Should I be worried?”
See how we helpDisciplines
Organic visibility and AI-powered growth
AEO
Answer Engine Optimisation
Build authority that gets your brand cited by ChatGPT, Perplexity, Claude, and Gemini. Own the AI answer before your competitors do.
Learn moreSEO
SEO Growth Engineering
Weave organic visibility into business operations so it compounds automatically. Organic as infrastructure, not as a channel.
Learn moreOperations
AI Operations
SOPs, quality controls, and training that turn AI experiments into consistent business output.
Learn moreGrowth
AI Growth Engine
Content ecosystems, lead scoring, and proposal automation. Pipeline generation that converts.
Learn moreIntelligence
AI Market Intelligence
Competitive monitoring, predictive analytics, and AI citation tracking. Decisions at the speed of data.
Learn moreThe principle
The eigenvector principle
In linear algebra, an eigenvector is the direction that holds steady when everything else transforms. Markets shift. Algorithms update. AI platforms emerge.
But the businesses that build genuine organic authority — being useful, being visible, being cited — compound through all of it.
We find that direction.
Evidence
Numbers we're comfortable putting in writing
40–70%
Typical marketing ROI improvement
6 months
Minimum engagement. Real results take time.
0
AI citations for most businesses today. That's the opportunity.
25 years
Of organic growth. Not marketing. Growth.
Resources
Strategic thinking
Written for the board room, not the marketing department.
Answer Engine Optimisation: What It Is and Why You're Already Behind
AI search is answering questions that used to send traffic to your website. If your brand isn't being cited, you're invisible to a growing share of your market.
SEO as Business Infrastructure: Why Bolt-On SEO Always Fails
The companies that win at organic don't outsource it and hope. They weave it into how the business operates.
Organic Due Diligence: What Investors Should Assess Before Acquisition
Most investors never audit organic visibility before signing. That's a gap worth millions.
Ready for an honest conversation?
Thirty minutes. No pitch deck. Just a frank discussion about where you stand and whether we can help.
Book a strategy call