The due diligence gap most investors are missing
You audit the financials, the legal structure, and the IP. But organic visibility — the channel driving 40–70% of digital revenue for most businesses — rarely gets the scrutiny it deserves.
The gap
Why investors need this
Organic traffic is often the single largest revenue driver for digital businesses. Yet most due diligence processes assess it superficially — “traffic is up” or “rankings look good.”
That misses critical questions: Is the traffic sustainable? Is it defensible? What happens when AI search displaces 30% of organic clicks? Is there technical debt that will cost six figures to resolve?
Assessment
What we assess
Traffic quality and sustainability
Is this real traffic, or inflated by branded queries and irrelevant keywords?
AI citation presence
Is the brand being cited by AI engines? Is it positioned to benefit from the shift to AI search?
Competitive positioning
How does organic visibility compare to direct competitors? Where are the gaps and opportunities?
Technical debt
What is lurking in the technical foundation that could require significant investment post-acquisition?
Content asset value
Is the content library a genuine strategic asset, or a collection of thin posts that add no value?
Growth potential
What is the realistic organic growth trajectory with proper investment and strategy?
Deliverable
What you receive
Board-ready assessment delivered within 10 business days
A comprehensive analysis covering all six dimensions, with risk ratings, investment requirements, and growth projections. Written for investors, not marketers.