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Initially I was thinking of writing a five pointer for Acquisition Manager but from our experience we thought we cannot ignore the last (and one of the most crucial point) which adds more value to any acquisition marketing effort.
Customer Acquisition Marketing can be defined … Read More
While working both in house and agency side over the years, we at Eigemy have realised that how wrong SEO is perceived in many organisations. Some people think SEO is all about adding ‘Title Tags’ and some think it as a link building exercise.Well, it … Read More
Unpredictability and unexpected consequences to interventions are common place in SEO. A common observation in the field of search engine optimisation is that a proposition despite sounding reasonable from acceptable premises, leads to an unexpected outcome. Some SEOs thrive on the excitement that this anomaly … Read More